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Local SEO

Be the name that comes up when they search near me.

Almost nobody opens a directory any more. Phone out, “electrician near me”, tap one of the top three. If you're not in that little map box you don't get the call, and no amount of good work on your part changes it.

What it is

The map box at the top of the search

Three businesses get shown before anyone scrolls. Getting into that box isn't luck. Google looks at how close you are, how complete and active your Business Profile is, and what your reviews look like. Most contractors have a profile they claimed once years ago and never opened again: half the services missing, hours wrong, two photos on it. That's usually the whole gap between you and the firm sitting above you.

How it works

Set up properly, then kept up

We claim and fill out your Google Business Profile (services, areas, hours, photos, the lot) and keep it current instead of letting it go stale. Your website gets pages for the services you want and the towns you cover, so there's something for Google to match. And the reviews landing automatically from every finished job feed the same thing.

  • Google Business Profile claimed, filled out, kept live
  • Service and area pages on your website
  • Real reviews feeding your local ranking
Not paid leads

Your own calls, not ones sold to four other firms

Lead sites sell the same enquiry to you and three competitors, then you race to the phone and knock money off to win it. A call from your own Google listing is yours alone, the customer already chose you, and there's no lead fee to answer it. It takes longer to build. It's also the only bit of marketing that keeps working when you stop paying for ads.

The honest bit

Nobody can promise you page one

Local SEO is groundwork, not a switch. Profiles, pages and reviews compound over weeks and months, and Google decides. Anyone guaranteeing you the top spot by Friday is guessing or lying. What we'll commit to is doing the work properly, keeping it maintained, and showing you what changed. And you can walk away any month you like.

Questions

What tradespeople ask us.

How long before I show up?
Weeks to months, not days. Profile fixes can show up fairly quickly; ranking for competitive searches in a busy town takes longer. We'd rather say that now than sell you a fortnight.
Do you guarantee page one?
No, and be careful with anyone who does. Google doesn't sell those positions and nobody controls them. What we guarantee is the work gets done properly, and 30 days money back if you're not happy.
What is a Google Business Profile?
The free listing that puts you in Google Maps and the map box on search, with your hours, photos, services and reviews. It's the single biggest lever most contractors have and the one most often left half-finished.
Is this the same as Google Ads?
No. Ads stop the day you stop paying. This is the organic side: your listing, your pages and your reviews. It keeps working in the background.
What does it cost?
Local SEO is part of the TRAYD System, at £297/mo, along with the website, text-back, follow-up, reviews and booking. Month to month, no contract.

Ready to stop losing jobs to a website that doesn't work?

Book a 15-minute demo. We'll show you exactly what we'd build for your business.

No pressure, no tech setup.