Service Agreement

Who we are, and who you are

TRAYD is a trading name of BELFORTE HOLDINGS LTD, registered in England and Wales, company number 17245867. Our registered office is 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. You can reach us at hello@traydsystems.com.

You are a business buying for business purposes, and you confirm that by signing up. This agreement is written for business customers.

What we provide — The Website

The Website plan is exactly what its pricing card says:

• Custom website, built to book jobs
• Hosting, updates & support
• Setup and launch, done for you

What we provide — The TRAYD System

Everything in The Website, plus:

• Missed-call text-back, 24/7
• Reviews on autopilot
• AI follow-up on missed calls & quotes
• Online booking + one inbox
• Local SEO + Google Business Profile

Delivery, updates and changes

We aim to have you live in about a week. That is a target, not a promise — most builds hit it, and the ones that miss are usually waiting on the things in the next section.

Included support means reasonable content and page changes to your existing site: new photos, new copy, price changes, an extra page now and then. A redesign or a whole new site is separate work we would scope and agree with you first.

What we need from you

Your content and photos, access to your Google Business Profile, your existing domain if you have one, and timely replies when we ask you something.

If something we need from you is late, the timeline moves with it. The obligation does not lapse — we pick up where we left off.

Payment and plan changes

You pay monthly, in advance, by card. The price is the one in your order confirmation. There is no setup fee on The Website or The System.

If a payment fails we retry automatically. If it is still unpaid after 14 days we may pause the service until it is settled; anything unpaid remains due.

You can move between plans by email or text. The change and the new price take effect from your next billing month, and this agreement carries on across the change.

The 30-day money-back guarantee

If TRAYD is not a fit in your first 30 days, we refund every penny you have paid. No questions, no forms — an email or a text is enough.

The 30 days run from your first payment. If we registered a domain for you, it still transfers to you — see “When you leave” for how, including the transfer-lock note on brand-new domains.

Cancelling, and how we can end it

TRAYD is month to month with no minimum term. Cancel anytime by email or text. It takes effect at the end of the month you have paid for, and you are not charged again.

We can end this agreement with 30 days' notice. We can end it immediately only if payment has failed and stayed unpaid past the pause window, or if the service is being used for something unlawful.

When you leave

Plainly: your site goes offline on your end date. Here is what leaves with you, and how:

• Your domain — free. We start the transfer within 14 days of your end date; you give us a registrar account to receive it and accept the transfer. If we do not hear from you, we hold the domain for 90 days from your end date, then let it lapse at its next renewal. One caveat: registries lock brand-new domains for their first 60 days, so a transfer inside that window starts, but cannot complete until the lock lifts.
• Your customer list — free. A CSV within 14 days: names, phone numbers, emails, addresses, tags, notes, job dates and review ratings. Conversation history is not included — it does not exist as a spreadsheet.
• Your phone number — yours. It is registered in your name and you can port it to any provider; we will help with the port.
• Your website — optional buyout. For a one-off £1,000, while you are a client or within 90 days of leaving, we hand you a standalone copy of your site: your pages, content, images and the code needed to build and host it anywhere, with a permanent licence to use and change it. Without the buyout, the site stays ours.
• Our platform accounts and automations stay with us.

Your data, and your customers' data

Your customer data is yours. We process it only to run your system and only on your instructions, and we protect it in line with UK GDPR. In legal terms, for your customers' data you are the controller and we are your processor, and this section is our processor agreement:

• We act only on your documented instructions, including for any transfer outside the UK — our platform provider stores data in the United States under Standard Contractual Clauses with the UK Addendum.
• Everyone we allow near your data is bound by confidentiality.
• We keep appropriate technical and organisational security measures in place.
• Our sub-processors are HighLevel (the platform, including its telephony providers), Vercel (website hosting) and Supabase (website data). We tell you before adding or changing one, and you can object on reasonable grounds.
• We help you respond to your customers' data-rights requests, and with your own security and breach-notification obligations.
• If there is a personal-data breach affecting your data, we tell you without undue delay.
• When you leave, you choose: we return your customers' data (the exit CSV) and delete our copy within 30 days of the handover — or delete it straight away if you would rather. If we cannot reach you, we delete it 60 days after your end date.
• You can ask us to show this is all true, and we will provide the information you reasonably need.
• Our own records of you as our customer — billing, this agreement, correspondence — are kept as our Privacy Policy sets out.

Processing details

• Subject matter and purpose: running your website and lead-response system.
• Duration: while you are a client, plus the deletion windows above.
• Nature of processing: hosting, storing, sending messages, booking appointments, requesting reviews, CRM.
• Data categories: names, contact details, addresses, job details, messages, review ratings.
• Data subjects: your customers, leads and enquirers.

Your side of the data bargain

You confirm you have the right to contact the people on any list you give us — they are your customers, or people who asked to hear from you. The system asks you to confirm this each time it requests reviews; the same confirmation applies to everything you upload.

What we don't promise

We promise the work, not the outcome. No guaranteed lead volume, no guaranteed rankings — Local SEO in the System is the activity, done properly, not a position on Google — no guaranteed review counts, no guaranteed revenue.

We build on other people's platforms: HighLevel, Google, Meta, Stripe, the phone networks. When one of them fails or changes, we deal with it — but their outages and rule changes are not a breach of this agreement by us.

Whose work is whose

We own the code. Your site runs on our engine, and the engine stays ours; the £1,000 buyout gives you a permanent licence to a standalone copy of your site, not ownership of the code.

You own your content and your brand, and you license us to use them to deliver the service. We may show your site as an example of our work — if you would rather we did not, one email opts you out.

Fair use

Messaging is included for your normal business volume — quotes chased, missed calls texted back, reviews asked. If usage goes far beyond normal we will talk to you and agree a limit, rather than quietly degrade anything.

Our liability to you

Nothing in this agreement limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else the law says cannot be limited.

Subject to that: we are not liable for loss of profit, loss of business, business interruption or loss of anticipated savings; and our total liability to you under this agreement is capped at the fees you paid us in the 12 months before the event giving rise to the claim.

The legal bits

This agreement plus your order confirmation is the whole deal between us for your plan — it replaces anything said earlier.

If we change these terms we give you 30 days' notice by email, and you can cancel before the change takes effect.

Notices go by email: ours to the address on your account, yours to hello@traydsystems.com.

This agreement is governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.